Your Brand: Just A Pretty Face or a Promise?
Have you ever met someone who, at first blush, seemed so together, so engaging and so, well, inviting, yet, after spending a few moments in their company, you start having second thoughts about handing over your phone number?
If you’re not putting enough thought into how you execute your brand, that could easily describe your potential customer’s experience.
Whether your focus is B2B or B2C, your brand is essentially your promise, or at least it should be, and that promise needs to be supported throughout all your marketing collateral.
Your brand creates an expectation that prospects and clients alike will judge from your first meeting (your website’s homepage,) through every touchpoint, and your success will depend, in part, on how you communicate that promise both visually and through content.
Consistency and Value = Trust
From a design point of view, the quality and consistency of your brand across all mediums are vital. From your color choices, fonts, logo, design style, and more, your brand’s consistency supports trust and helps to build the perceived value of your promise.
The expectation of value is also defined within your promise in terms of your proposition:
- How will you better serve a customer?
- What sets your brand apart from another?
- How does your brand live and breathe the values of your company?
The good news is that you can be both ‘a pretty face’ and deliver a promise that rocks your market.
At River Coyote Design our creative design and marketing team can help you deliver your message of value — your promise — to prospective clients and returning customers.