Graphics, Not Words, Capture Our Attention First!

If a picture (or graphic) speaks a thousand words, then the graphics you select for your website need to lay the groundwork and support for the proposed ideas, tone and copy that follow. If they don’t, the experience you provide your website visitors may be less than ideal. In fact, you can lose them at first blush.

If you’ve been wondering about how to best support your website with great photographs and graphics, we’ve got some strong ideas for you to consider.

Top Tips for Selecting the Right Photos and Graphics

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The Thing About Classics …

For decades, leaders in marketing have known that humans are drawn to a short list of simple, timeless words that, if used correctly, spur us to action.

In times of pre-Internet, print headlines were the battlegrounds, but today, nowhere are words more important and impactful than for ads/posts to social media, where less is not only more, but a critical mandate.

Amazingly, despite the passage of time, the same short list of words still rule.

In Terms & Phrases

If simple words sell, then high-converting terms and phrases close the deal.

Exclusivity:… Read More

When Change Sounds More Scary Than It Is

Many of us have been flooded with emails from software firms, membership sites, and even social media providers about their updated privacy policy and this thing called GDPR …say, what?

GDPR Explained

The General Data Protection Regulation (GDPR) is new European Union (EU) law regarding data protection and privacy for all individuals within the EU and the European Economic Area (EEA). It became enforceable on May 25, 2018 and also addresses the export of personal data outside the EU and EEA.

As… Read More