Your Company’s Core Values: A Poster Slogan vs. Statement of Valued Culture and Practice

1. Stated or implied fundamental beliefs, principles and actions that guide the decisions, behavior and culture of your business, your employees and management.

You want your clients and potential clients
to know about your brand’s core values.

If You’re Looking for a Competitive Advantage, Lean Into Your Message of Core Values

Do your stated core values support or enhance the rest of your branded messaging? For some, core… Read More

Do it yourself? Maybe …maybe not.

When creating your Facebook Ad campaigns, should you use the regular Facebook Ads Manager or the Power Editor? What’s the difference? Should you target a specific, tight audience or choose multiple categories? How about length of time to run your ads? A few days, or a week? And how much should you spend?

The problem with navigating the learning curve for Facebook Ads — as a means to create and manage your business campaigns yourself — is that Facebook (much like Google), keeps CREATING NEW CURVES!

The… Read More

Hashtags – Effective, Complicated, Simple & Misunderstood: What Gives? 

Since early 2015, the use of hashtags (#) has been growing.  Adding hashtags to your social media posts and campaigns can drive engagement with both fans and followers.  And, it can attract new and prospective customers.

But like many factors involving social media’s do’s and don’ts, the hashtag is misunderstood by many and misused by even more.

Time for a Little #Hashtag101

Hashtags are, by definition, a word or phrase following the pound sign (#) that can be searched and shared to enhance… Read More