Marketing to Millennials; The Art of Shared Authenticity
With a spending power that exceeds $200 billion annually, businesses and non-profits are searching for ways to effectively engage millennials. Truth be told, it’s not about learning new tricks, but more so, engaging in a much more casual and authentic way about what you do and why.
Embrace the Millennial Mindset
As with any marketing endeavor, you must first get to know your target audience. And this has never been truer than when marketing to millennials. Who are these unique gems? Where do they live and thrive? Do I need… Read More