Marketing to Millennials; The Art of Shared Authenticity

 

With a spending power that exceeds $200 billion annually, businesses and non-profits are searching for ways to effectively engage millennials. Truth be told, it’s not about learning new tricks, but more so, engaging in a much more casual and authentic way about what you do and why.

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Embrace the Millennial Mindset

As with any marketing endeavor, you must first get to know your target audience. And this has never been truer than when marketing to millennials. Who are these unique gems? Where do they live and thrive? Do I need… Read More

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Reach More Customers with Google My Business

 

Spring – a time for growth and renewal. Spring expands our sense of what’s possible and encourages us to take action on some of the business ideas that have been bubbling in our mind’s incubator throughout winter.

If part of your plan is reaching more potential customers or clients, Google My Business (GMB) may be the perfect place to start.

 

Why Does Google My Business Matter?

Google My Business is free. GMB increases your opportunity to meet consumers when they are at, or near, the purchase… Read More

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Shake Off the Funk

 

We’ve all been there. Business is humming along, almost as if on autopilot.

Outside of the occasional small hiccup, hurdles seem so far in the rear-view mirror that we almost can’t remember the stress they created.
And then it happens …well, nothing really, and that’s the problem. We’re at a loss to even identify the void that seems to have replaced our vision and creativity.

Without new goals, ideas and pathways to explore, your inspiration and energy, not to mention your motivation and once-electrified sense of purpose, seem to slip out the back door… Read More

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