Go Native (Video) on Facebook

Going native, as in ‘native video’, on Facebook can be a game-changer for your social efforts.

‘Native’ simply means quick/short video shot on your cell phone and uploaded directly to Facebook, rather than posted on YouTube first and then embedded on your FB page with a link.

Why does ‘Native’ matter? Social proof & boost, of course!

  • Facebook gives you major kudos for going direct, which earns you more views
  • Your fans are much more likely to view a short video and then click any associated link in your post (like to your blog)
  • Fans are more likely to share your… Read More
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Small Business Websites At Greater Risk of Hacking

In monetary terms alone, it’s estimated that the $3 trillion price tag of cyber attacks in 2015 will rise to over $6 trillion by 2021.

If you search other sites from your business computer, know that in 2015 alone Google warned that over 50 million websites attempted to steal your information or install malicious software that could compromise your entire system and put your customers at risk.

Myth: Small Business + Small Site = Small Risk

Small business owners wrongly assume that it’s the large corporate sites that face the largest risk.

The… Read More

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“Be True” to Your Brand

Your Brand: Just A Pretty Face or a Promise?

Have you ever met someone who, at first blush, seemed so together, so engaging and so …well, inviting, yet, after spending a few moments in their company, you start having second thoughts about handing over your phone number?

If you’re not putting enough thought into how you execute your brand, that could easily describe your potential customer’s experience.

Whether your focus is B2B or B2C, your brand is essentially your promise, or at least it should be, and that promise needs… Read More

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