When Change Sounds More Scary Than It Is

Many of us have been flooded with emails from software firms, membership sites, and even social media providers about their updated privacy policy and this thing called GDPR …say, what?

GDPR Explained

The General Data Protection Regulation (GDPR) is new European Union (EU) law regarding data protection and privacy for all individuals within the EU and the European Economic Area (EEA). It became enforceable on May 25, 2018 and also addresses the export of personal data outside the EU and EEA.

As… Read More

Your Company’s Core Values: A Poster Slogan vs. Statement of Valued Culture and Practice

1. Stated or implied fundamental beliefs, principles and actions that guide the decisions, behavior and culture of your business, your employees and management.

You want your clients and potential clients
to know about your brand’s core values.

If You’re Looking for a Competitive Advantage, Lean Into Your Message of Core Values

Do your stated core values support or enhance the rest of your branded messaging? For some, core… Read More

Do it yourself? Maybe …maybe not.

When creating your Facebook Ad campaigns, should you use the regular Facebook Ads Manager or the Power Editor? What’s the difference? Should you target a specific, tight audience or choose multiple categories? How about length of time to run your ads? A few days, or a week? And how much should you spend?

The problem with navigating the learning curve for Facebook Ads — as a means to create and manage your business campaigns yourself — is that Facebook (much like Google), keeps CREATING NEW CURVES!

The… Read More