Shake Off the Funk

 

We’ve all been there. Business is humming along, almost as if on autopilot.

Outside of the occasional small hiccup, hurdles seem so far in the rear-view mirror that we almost can’t remember the stress they created.
And then it happens …well, nothing really, and that’s the problem. We’re at a loss to even identify the void that seems to have replaced our vision and creativity.

Without new goals, ideas and pathways to explore, your inspiration and energy, not to mention your motivation and once-electrified sense of purpose, seem to slip out the back door… Read More

What Do Your Graphics Say About Your Business?

Graphics, Not Words, Capture Our Attention First!

If a picture (or graphic) speaks a thousand words, then the graphics you select for your website need to lay the groundwork and support for the proposed ideas, tone and copy that follow. If they don’t, the experience you provide your website visitors may be less than ideal. In fact, you can lose them at first blush.

If you’ve been wondering about how to best support your website with great photographs and graphics, we’ve got some strong ideas for you to consider.

Top Tips for Selecting the Right Photos and Graphics

 

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Powerful Words That Get Results on Social Media Ads

The Thing About Classics …

For decades, leaders in marketing have known that humans are drawn to a short list of simple, timeless words that, if used correctly, spur us to action.

In times of pre-Internet, print headlines were the battlegrounds, but today, nowhere are words more important and impactful than for ads/posts to social media, where less is not only more, but a critical mandate.

Amazingly, despite the passage of time, the same short list of words still rule.

 

 

In Terms & Phrases

If simple words sell, then high-converting terms and phrases close the deal.

Exclusivity:… Read More