The Thing About Classics …

For decades, leaders in marketing have known that humans are drawn to a short list of simple, timeless words that, if used correctly, spur us to action.

In times of pre-Internet, print headlines were the battlegrounds, but today, nowhere are words more important and impactful than for ads/posts to social media, where less is not only more, but a critical mandate.

Amazingly, despite the passage of time, the same short list of words still rule.

In Terms & Phrases

If simple words sell, then high-converting terms and phrases close the deal.

Exclusivity:… Read More

When Change Sounds More Scary Than It Is

Many of us have been flooded with emails from software firms, membership sites, and even social media providers about their updated privacy policy and this thing called GDPR …say, what?

GDPR Explained

The General Data Protection Regulation (GDPR) is new European Union (EU) law regarding data protection and privacy for all individuals within the EU and the European Economic Area (EEA). It became enforceable on May 25, 2018 and also addresses the export of personal data outside the EU and EEA.

As… Read More

Your Company’s Core Values: A Poster Slogan vs. Statement of Valued Culture and Practice

1. Stated or implied fundamental beliefs, principles and actions that guide the decisions, behavior and culture of your business, your employees and management.

You want your clients and potential clients
to know about your brand’s core values.

If You’re Looking for a Competitive Advantage, Lean Into Your Message of Core Values

Do your stated core values support or enhance the rest of your branded messaging? For some, core… Read More