Are You Drilling for Gold or Making Mud Pies?

In a past River Coyote Design Newsletter, we focused on the decision to create a business blog, or not, along with our top reasons why we believe it deserves some consideration. Check out “The Blog: An Unnecessary Slog or Your Best Clean-Up Batter Ever?”.

One important reason to create a blog is to increase Search Engine Optimization (SEO) for your website. Each blog post is another opportunity to use keywords and phrases, as well as links to other pages in your website that will help to increase your rank… Read More

When Google Demands More, River Coyote Design
Has Your Back!

In the never-ending search for a more stable and secure Internet, Google has developed what is known as HTTPS Protocol.  Website URL’s that currently feature the old standard protocol (http://www.example.com) will need to upgrade to the new protocol (https://www.example.com).

HTTPS (Hypertext Transfer Protocol Secure) is an Internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the websites they visit.

While HTTPS has been available for years, Google is now insisting that website owners implement the protocol… Read More

In The Age of Online Marketing,
the Inbox Rules 

What continues to have online business owners all abuzz with growth and profits?

Is it Twitter?

Is it FB ads?

Believe it or not, it’s Email Marketing …still!

Stunned? The proof is in the numbers:

• Top digital marketers cite 77% of ROI comes from segmented, targeted and triggered email campaigns
• Compared to direct mail ROI (7%), Email ROI is 28.5%
•  Average order value of an email is 3X higher than that of social media.

Triggering is the practice of sending out a ‘next step’ email following a specific event or… Read More