Google’s HTTPS Police are After Your Website!

woman frustrated

When Google Demands More, River Coyote Design
Has Your Back!

In the never-ending search for a more stable and secure Internet, Google has developed what is known as HTTPS Protocol.  Website URL’s that currently feature the old standard protocol ( will need to upgrade to the new protocol (

HTTPS (Hypertext Transfer Protocol Secure) is an Internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the websites they visit.

While HTTPS has been available for years, Google is now insisting that website owners implement the protocol… Read More


Is Email Marketing Dead?

In The Age of Online Marketing,
the Inbox Rules 

What continues to have online business owners all abuzz with growth and profits?

Is it Twitter?

Is it FB ads?

Believe it or not, it’s Email Marketing …still!


Stunned? The proof is in the numbers:

  • Top digital marketers cite 77% of ROI comes from segmented, targeted and triggered email campaigns
  • Compared to direct mail ROI (7%), Email ROI is 28.5%
  •  Average order value of an email is 3X higher than that of social media.

Triggering is the practice of sending out a ‘next step’ email following a specific event or… Read More


You Can’t Afford To Ignore Online Customer Review Strategies

If you could do one thing today that would increase your SEO (search engine optimization) ranking with Google by up to 10%, would you?

If there were one tool that would increase your sales and inspire new clients by increasing the trust in your product or service, should it be in your toolbox?

The answer to both questions is, of course, YES!

The research and studies regarding the importance of online customer reviews gives a loud and clear message.
Read More


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