hashtag cartoon

Hashtags – Effective, Complicated, Simple & Misunderstood: What Gives? 

Since early 2015, the use of hashtags (#) has been growing.  Adding hashtags to your social media posts and campaigns can drive engagement with both fans and followers.  And, it can attract new and prospective customers.

But like many factors involving social media’s do’s and don’ts, the hashtag is misunderstood by many and misused by even more.

Time for a Little #Hashtag101

Hashtags are, by definition, a word or phrase following the pound sign (#) that can be searched and shared to enhance… Read More


Business Blog SEO

Are You Drilling for Gold or Making Mud Pies?

In a past River Coyote Design Newsletter, we focused on the decision to create a business blog, or not, along with our top reasons why we believe it deserves some consideration. Check out The Blog: An Unnecessary Slog or Your Best Clean-Up Batter Ever?.

One important reason to create a blog is to increase Search Engine Optimization (SEO) for your website. Each blog post is another opportunity to use keywords and phrases, as well as links to other pages in your website that will help to increase your rank… Read More


Google’s HTTPS Police are After Your Website!

woman frustrated

When Google Demands More, River Coyote Design
Has Your Back!

In the never-ending search for a more stable and secure Internet, Google has developed what is known as HTTPS Protocol.  Website URL’s that currently feature the old standard protocol (http://www.example.com) will need to upgrade to the new protocol (https://www.example.com).

HTTPS (Hypertext Transfer Protocol Secure) is an Internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the websites they visit.

While HTTPS has been available for years, Google is now insisting that website owners implement the protocol… Read More