If You Build It They May Come … but will they stay?

Consumers couldn’t be any more clear …they want what they want (smart information, more graphics and easy directions) on the devices they use (mobile, tablet or desktop), and they want it fast!

Skimp on any of these and your potential customers will be gone before you can say, “Gigabyte!”

Top Reasons People Will Ditch
Your Site Quickly

Slow-to-Load 
Several factors can make your website slow to load, but large graphic files top the list. Optimizing your graphics will help your pages load faster without sacrificing the quality of your graphics …or user experience.
If pages take… Read More

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The Landing Page: Your Welcome Mat of Opportunity

Landing pages are vital to successful marketing.
Landing pages are created to achieve a single-focused goal: persuade a visitor to take a specific action that moves the visitor into or further along your marketing funnel. 

It’s All About Conversion Rates

A landing page supports a targeted promotion and provides sufficient, single-topic information that leads a site visitor to either click through to another actionable page on your website for more in-depth information, or asks them to enter their name and/or email address to receive a promised offer (like downloadable content) for lead… Read More

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Lead Magnets That Work

Lead Magnet
– noun –
1. an irresistible bribe offering a specific chunk of value to a prospect in
exchange for their contact information. 

Lead magnets are a great way to grow your list and build your tribe. But, more often than not, businesses are getting their Lead Magnet wrong.

Why? Because they haven’t really thought out the three most vital components.

Lead Magnets address a 1) specific problem, with a 2) qualified solution to a 3) targeted segment of your market.

Value Isn’t Vague
Create and Deliver on One… Read More

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