Is Email Marketing Dead?
In The Age of Online Marketing,
the Inbox Rules
What continues to have online business owners all abuzz with growth and profits?
Is it Twitter?
Is it FB ads?
Believe it or not, it’s Email Marketing …still!
Stunned? The proof is in the numbers:
- Top digital marketers cite 77% of ROI comes from segmented, targeted and triggered email campaigns
- Compared to direct mail ROI (7%), Email ROI is 28.5%
- Average order value of an email is 3X higher than that of social media.
Triggering is the practice of sending out a ‘next step’ email following a specific event or… Read More