Okay I’m on the home stretch now. During the past few, recent emails, I’ve explained to you that 1) I’ve got a new direction in my business coming; 2) I have an older brother named Curtis who has epilepsy and is developmentally delayed; and 3) I had an epiphany during the Covid lockdown, in which I realized that all of us got a brief glimpse of the isolation faced every day by people who live with disabilities.
So, in this email, I’d like to talk to you about the hospitality business.
Stay with me on this.
You might be wondering what places like hotels, spas, museums, wineries, resorts, golf courses, country clubs and wedding venues have in common with any of the things I’d mentioned above, and in my earlier emails.
The answer: More than you might think.
Ever heard of ADA? It’s the landmark Americans with Disabilities Act, the one that requires things like handicapped parking spaces and curb-cuts for wheelchairs. That one.
Well guess what? ADA applies to websites, too. And hospitality businesses—more than most others—need to make their sites accessible, or they’ll 1) effectively turn away the 25 percent of website visitors who are differently abled, and 2) risk downright existential threats from predatory lawsuits.
You might ask, “What’s an ‘accessible’ website?” Well, imagine you had low vision, and tried to see it. Or low hearing, and tried to hear the videos. Those are two easy examples, but there are lots more.
So, I’ll wrap this email here. But now I’ll bet you can piece this together: My brother. My epiphany. The hospitality biz. ADA compliance. And a new venture from me, coming soon.
That’s where I’ll wrap this email. I’ll give you more details—the big “ta-dah”—in my next one.