The Thing About Classics …
For decades, leaders in marketing have known that humans are drawn to a short list of simple, timeless words that, if used correctly, spur us to action.
In times of pre-Internet, print headlines were the battlegrounds, but today, nowhere are words more important and impactful than for ads/posts to social media, where less is not only more, but a critical mandate.
Amazingly, despite the passage of time, the same short list of words still rule.
In Terms & Phrases
If simple words sell, then high-converting terms and phrases close the deal.
Exclusivity: Members only; Ask for an invitation; Exclusive offer; Become an insider.
Scarcity: Sale ends soon; Only available here; Today only.
Reduced Risk: Best-selling, Cancel anytime; No obligation; Guaranteed; Secure; Unconditional.
Power Terms: Premiere; Complete; Discover; Profit; Powerful; Win; Best
Content to Share: Inspires; Discover; Improved; Create; Tell us; Secret
Context, Context, Context!
Ultimately, context is still the name of the game and your word choice must make sense to your audience. Do they fit your campaign and your brand?
RCD can help!
RCD’s Social Media Advertising team specializes in nothing else and can help evaluate the best platform (Facebook, Instagram, Google and LinkedIn) for your audience. We’ll show you how even a small or modest investment can achieve success.
Thanks to their experience, creative development and careful monitoring, your investment will receive the attention it deserves for the best ROI possible.
