Spring – a time for growth and renewal. Spring expands our sense of what’s possible and encourages us to take action on some of the business ideas that have been bubbling in our mind’s incubator throughout winter. If part of your plan is reaching more potential customers or clients, Google My Business (GMB) may be the perfect place to start.
Why Does Google My Business Matter?
Google My Business is free. GMB increases your opportunity to meet consumers when they are at, or near, the purchase decision and are now searching for a resource.
Along with appearing in Google Search and Maps, customers can learn more about your business through an expanded profile that offers reviews, photos, news, and other info that help to distinguish what makes you a leader in your field or industry.
Google’s Rules and Guidelines
Setting up your GMB account isn’t difficult, but Google does have rules. How and where you conduct business is important; you must participate in face-to-face contact with customers and not operate exclusively online. If you don’t have a brick and mortar location but still meet your clients in person, that’s fine.
After completing a basic profile, you’ll be asked to verify your business and will have several options for doing so.
All Your Best Details in One Location
Once you’ve verified your business, you’ll want to optimize your listing to its fullest giving people a reason to contact you. Do you provide the service they need? Are you open at times convenient to them? Have others been happy with your service? Some of the best ways to optimize your listing include:
- Promotional Offers
- Local/Regional News (are you featured?)
- Quality Photos
- Current Hours
- Website URL
Spring Into Engagement
More than a simple business listing, GMB offers another opportunity for engaging potential customers by responding to questions and reviews. If a great review was submitted, reach out with a delighted “Thank You!” If a less than happy review finds its way to your listing, show potential customers that you’ll respond quickly to their concerns and strive to resolve any issues.
Enhanced SEO – The Golden Egg
Everything we do online should support our efforts to increase Search Engine Optimization (SEO). To that end, GMB provides important information about how others search for services like yours, helping you hone and improve your SEO efforts. Your GMB dashboard will offer a great deal of information about who is searching for businesses like yours and where they come from.
To learn more about setting up your GMB account,
visit Google My Business for details, FAQs, and guidelines.
In Need of a Spring Makeover?
A lot can change in a year or more! River Coyote Design can review your website for opportunities to refresh content and photos and offer suggestions on how to make the most of your marketing potential online.