Accessibility Is Smart Business
What makes a website accessible to people with disabilities also makes it accessible to a huge number of others that struggle to use the web including:
$490
BILLION
SPENDING
POWER
there are 61 million people with disabilities in the U.S.
$420 MILLION
30 % of professional millennials have a disability and they possess huge purchasing power
$1.6
TRILLION
SPENDING
POWER
41% of Americans 55+ have a disability (think: trembling hands, memory loss, poor vision)
SEO
BOOST
Accessible sites rank higher than non-accessible
Lack of Website Accessibility Costs U.S. Businesses
in legal penalties. Lawsuits against businesses with non-accessible websites are rapidly increasing.
of U.S. sites are unusable by people with disabilities
1 in 4 visitors click away from your website due to lack of accessibility
Start ADA Compliance Today
Accessibility Is About People
“Accessibility is a core value at Apple and something we view as a basic human right.”
Sarah Herrlinger, Director of Global Accessibility Policy and Initiatives, Apple.
There are many reasons why people can’t easily use a traditional website. They rely on tools like screen readers and other accessibility software designed to overcome sight issues, hearing impairments, dyslexia, arthritis, or paralysis.
To assure the web is accessible to all people, accessibility guidelines were created. Failing to adhere to these guidelines could result in a civil lawsuit, risking fines and judgments up to $50,000.
River Coyote Design is an Accredited Accessibility Expert firm. We reduce your risk and provide certified compliance through our premiere comprehensive audit process, technical expertise and ongoing management program.
Take Action Now!
FAQ's
Established by the World Wide Web Consortium (W3C), Accessibility Guidelines establish best practices for meeting digital accessibility requirements. For detailed info, please see the w3.org guidelines.
Anyone with a public-facing (not private) website, including blogs or any company or organization contracted with a federal government agency or receiving federal grant funding or resources.
Currently, public website and blog owners are at risk of being sued in civil court by disability advocates and, in some cases, predator attorneys, with judgments ranging up to $50,000.
Pending legislation has been introduced that would require an initial complaint with the Department of Justice be filed, and if accessibility is not rectified, a civil case could then be pursued.
The cost of legal representation and technical expertise to become compliant could prove quite costly.
Buyer beware: it is impossible for any automated software to make your site ADA compliant.
Make sure you look at reviews for any company that claims compliance through an automated solution. What you will find is business after business describing the lawsuits they faced due to the software not in any way making their site ADA compliant.
Resolving compliance issues requires coding and other programming expertise that must be done by a skilled technician. While there are some companies who advertise a simple and cheap “Scan & Go” software fix, they can result in continued legal exposure due to unresolved, highly technical issues that require an expert technician.
There are 4 principles of ADA Compliance: Perceivable, Operable, Understandable, and Robust.
Here are a few things addressed by the guidelines:
- Mandatory Title Tags and Alt Tags
- Resizable Fonts
- Audio and Video Controls
- Closed Captioning
- Color Shading for Sight-Disabled
- Mobile Resolution and Accessibility
- Navigation Compliance
- Predictable Content Layout
- eCommerce
+ Much more
Start by receiving a Complimentary Assessment to discover what needs to be addressed on your website, followed by a consultation with us to review your results.
River Coyote Design is an Accredited Accessibility Expert firm. We reduce your risk and provide ADA/WCAG certified compliance through our premiere comprehensive audit process, technical expertise and ongoing management program.
Start by requesting a Complimentary Assessment of your site. We’ll set up a video conference with you to discuss the results, as well as options for resolution to any violations.
ADA Informational Resources
