Copywriting for the web or print is an art form and requires research, experience, insight, judgment, and talent.
Industry knowledge and a sound grasp of what potential customers want or need, how they want it delivered and how to engage them with your voice and values are key to the process.
Our copywriting strategist works with you to ensure your message and voice are captured thoroughly and effectively for your target audience.
To be clear, we are referring to copywriting (the writing of content) not copyrighting (the registration of patents, intellectual property, etc.).
Copywriting is writing to engage and persuade – whether it’s to sell a product, compel someone to contact you, market a service, or generate new memberships and donations for a non-profit. A copywriter produces content that is used to motivate the reader to take a desired action.
A good copywriter has:
It depends on how much copy we will be writing. When we discuss your project and get a solid understanding of your needs, we will provide a quote for copywriting.
Your original website copy offers great insight to inform our copywriter about your products and services as well as your story. Generally speaking, however, sites created prior to 2019 have far more copy than today’s web users care to engage. No worries, we’ll create new copy without losing your most important details.
Of course! If you prefer to write your own copy, we’re happy to provide editing services and recommendations.
Absolutely. Our copy and marketing expert can team with you to provide collateral for building your subscriber list, marketing your services, social media advertising, blog posts, and more.
Almost all. Between conversation with you, research and 30 years of experience, our skilled copy writer can most likely write for your industry.
While many people write beautifully, copywriting requires the ability to write strategic copy that is compelling and engaging while getting to the point succinctly and persuading the reader to take a specific action.
An investment in copywriting now will pay off in ongoing sales and new customers.
With that said, if copywriting is not in your budget, we can give you some basic guidelines so you can write your own copy.
Yes, if professional copywriting is not in your budget, we can give you some basic guidelines so you can write your own copy.
It depends on the specifics of the job, how much information you supply, and other factors. When we discuss your project and get a solid understanding of your needs, we can develop a timeline.
Our Discovery Document that you will fill out at the project onset digs deep into your business, your mission, your history, and goals so that we have a thorough understanding of where you are, where you want to be, who your target market and competition is, what motivates you, your unique selling points, and more. Our copywriter will follow up with a conference call to review the Discovery Document, ask further questions and clarify our direction. Any supportive documents, brochures, or other material you may have is also helpful.
100 %. Once the work is complete and payment has been received in full, all rights belong to you. We reserve the right to use any materials we create for marketing purposes.
You bet. We have worked with many companies to develop unique and compelling business names and taglines.