Effective marketing is strategic. It is the result of thorough planning based upon a firm understanding of your target audience supported by a message that is both inspirational and informative.
The message should create a clear and easy — actionable — pathway for the visitor to take action.
The design, collateral creation, and implementation of strategic marketing plans are some of our favorite playgrounds.
There are a number of great ways to promote your website and we’re happy to help. We will work with you to create a comprehensive marketing plan.
Here are a few of the most effective methods for marketing your site:
· Social Media Posts & Content Building (Facebook, LinkedIn, Instagram, etc.)
· Email Campaigns
· Facebook, LinkedIn & Instagram Ads
· Pay-Per-Click Advertising/Google Ads
· Promotional Codes (for eCommerce sites)
· SEO (Search Engine Optimization)
· Blog & Guest Blogging
Digital marketing is the use of the Internet to reach consumers. Digital marketing is a broad field, including attracting customers via email, content marketing, search engines, social media and more.
The first step is for us to create an in-depth marketing plan for you based on your goals. Contact us and let’s set up a meeting to discuss.
If we begin working on your digital marketing/social media marketing, we are happy to set up the appropriate social channels for you.
Each social network has different user demographics. We will help you determine which platforms your target customers use. And we provide monthly posting and advertising services for each platform.
A newsletter platform is great for keeping in touch with customers as well as building a list of prospective clients.
Email newsletters are effective for promotional purposes such as introducing a new product or service, linking to a download such as an eBook, case study or whitepaper, sharing blog posts and company news, promoting events, sharing subscriber deals, giving how to’s, conducting a survey and so much more.
In short, email newsletters are an effective way to promote your business and create relationships with current and potential customers.
Focusing on an existing audience, or developing a new target audience involves understanding exactly who that audience is, what their values and needs are, and how you can fulfill those needs. We can help you review and/or redefine your marketing position to include expanded audiences.