Strategic Web Design – Where Beauty and Effective Brawn Meet Through Great Design
Think of your business marketing strategy like a dartboard. The bull’s eye is your website and all the rings around it represent the various campaigns and contact points that funnel potential customers through your site.
As consumers continue to demand information that’s easy to find and digest — on mobile devices no less — websites must strategize to offer less copy and clutter and more ‘to the point’ content that leads potential customers into their funnel.
The ways and means of marketing your business via your website are endless, but to be successful, it’s not just about getting new visitors there, but converting them once they arrive. Is your site ready to do that?
Strategy is Everything – But Where To Start?
Write Your Website or Advertising Copy Before Designing
Because most business owners aren’t sure how to use web design and graphics to communicate their message effectively, the best place to start is by writing your website or ad copy first. With your copy in hand, a good designer can help you develop ideas for graphics and layout that complement and further your messaging. If you choose to have your design firm produce your website or ad copy for you, having written out what’s important to you is a huge benefit to capturing your values, tone, and voice.
Keep Your Design Simple and Clean
In the past, it was common to see websites that featured textured backgrounds and flashing banners, all things that today would drive the average viewer on a mobile device insane! ‘Simple and clean’ simply means attractive to the eye without distractive elements that take away from communicating your value offers and services quickly. Some of the top sites today feature beautiful design with impressive graphics, as well as movement usually in some form of understated animation, but they remain clean and easily navigated.
Let Your Graphics Speak For You
A great image can say more — faster — than a paragraph of copy and help create the emotional considerations necessary for action. Images allow our eyes to skim a webpage faster and yet still absorb detail and messaging. A quality designer can help you strategically place your images so that they guide your visitors towards action points, such as “Shop Now!” or “Schedule a Consultation!”
Visual Cues As Conversion Points
Color, fonts, and balance help to drive good visual cues that grab our attention and instruct a reader on what to do next… read more, click here to order, download our valuable content, or “Subscribe for Free!”
Extending Your Design Through Marketing
If you sent out invitations for a spring garden party but upon arrival, guests discovered all things ‘Rolling Stones’ inspired, several things would happen:
- A large percentage would feel like victims of a ‘bait and switch’ and leave
- Some would make sure to get a free drink and some dip and chips…then leave
- Most would probably ignore future invitations from you
The same is true about marketing campaigns that don’t reflect both your branded design and what you deliver on your website. Marketing campaigns should carry the same ‘less is more’ concept when considering copy and graphics. Let the graphics speak first with a copy that supports the value proposition offered.
Strategically designed and branded ads, infographics, and other easily downloadable content can spread far and wide on social platforms. When designed correctly, your new site visitors should get the sense immediately that they’ve landed in the right place, ready to extend the conversation with you.
Is it time to rethink your website’s strategy? Is your branding in need of a refreshed look and feel? Our design team can help you bring out your best!
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